Gnarly bro! Atwater Tigers is thumbs high! This up and coming brand (ok, they have been around for four years and have been killing it worldwide since) has become a staple at our online location as well as our brick and mortar store on the boardwalk in Asbury Park, NJ (City of the Future). Every season just keeps getting better, and their innovation and creativity season after season has kept people coming back for more. It doesn’t hurt that they are a force to be reckoned with in surf, skate, and music. Atwater is repped by such surfers as Noah Johnson, Jamie Sterling, and Sage Hulls, as well as skaters Jeff Grosso and James Reed, plus musicians like Slightly Stoopid and Face to Face. Their link to creative people is endless, and this video by Karim Rejab confirms it. Get Atwater from Style Rocket here.

In order to satisfy the unexpected demand, the brothers designed new products and sold Ambission branded T’s to the local high school and college kids in San Luis Obispo county that were backing the brand. In 2004, Dustin and Dylan committed full time to the brand, Dylan would head up Design since he had been an artist from a young age, and with Dustin would manage Sales as he had been working in local surf and skate shops since age 15.

In Sept of 2005 Ambission officially debuted at the Agenda show in San Diego, CA showcasing its first ever Spring collection of T shirts. Initial support and orders came from shops like Panchos, Central Coast Surfboards and Skatewarehouse.com Ambission immediately proved to these core surf and skate retailers that it was a viable up and coming brand, from that point on the ball began to roll.

In Sept of 2006 Ambission was recognized by Surf Expo and Board Retailers Association (BRA) as one of “the top 10 up and coming brands in the nation,” for this they were awarded a free tradeshow booth at Surf Expo in Orlando FL for the January 2007 show! Retailers noticed the publicity generated and many new accounts on both the East and West Coasts were opened.”

As the account base developed and the seasons passed a very important and inspiring mentor by the name of Dick Baker, took notice of the young label. As CEO of Op and President of the Surf Industry Manufacturers Association, (SIMA) Dick was knowledgeable, connected and well respected in the apparel, surf and skate industries. Seeing ambission’s potential, he offered to mentor the Odberts and develop the brand into a true business. With Dick’s encouragement ambsn (the name had been shortened) moved down from Central California to Orange Co. in order to be in the heart of the action sports industry. Each week Dick mentored the boys for a few hours in his apparel 101 courses, leaving them with a solid foundation to grow their brand.

Ambsn is now located in San Clemente CA, selling to the best skate, surf and contemporary shops across the U.S. of A. True to its culture, ambsn remains closely tied to all things human being, action sports and art, delivering unique, stylish, well made apparel season after season.

Go to the Style Rocket site to get new ambsn products!

Happy New Year to the Style Rocket family! We hope you had a healthy and prosperous 2009 so far. That being said, we’re making room for all new products here at the Rocket. Go to our Killer Deals section, and save up to 50% off on some really great designs. Don’t forget we offer FREE shipping in the contiguous 48 States. Have a great one, and remember: “Life is too short to dress badly!”

PS: Check out the photos from the Atwater/ Style Rocket Holiday party here

Happy Holidays from the Style Rocket Crew! Here’s an oldie but a goodie, and it comes complete with ILL REINDEER!

We see a lot of stuff that comes through our doors here at Style Rocket. This jacket, hands down is the best leather we have seen. It’s something Mick Jagger probably would have worn after a long day in St. Tropez. If you can’t relate to Mick (and why couldn’t you?), how about Brandon Flowers from The Killers or any of the Kings of Leon sporting this massive piece of machoness? This leather can not be stopped, you can only hope to contain it. Get this sweet thing here.

Tired of living the quiet life? Are you a wallflower at every dance? Is collecting oven mitts losing it’s excitement? Then Monarchy Clothing is for you!

This is the second round for the Ed Hardy wallets. In fact, we sold out so fast the first round, we’re telling you to get them quick, because they will be GONE! These wallets are made out of vinyl, and available in a variety of sizes (small billfold, large billfold for European currency), and even a few new clutches for the ladies. Don’t sleep on these new accessories at Style Rocket people. Only 15 more days ’til X-mas!

Christopher Wicks is a genius. Not only has he made English Laundry a household name in the fashion industry, now he’s bringing back looks inspired by the greatest guitar player of all time: Jimi Hendrix. Hendrix was known for his fashion flair back in the day, and these designs mirror a time when fashion was free. These designs all vary by shirt, with contrast stitching, floral designs, translucent fabrics, and an English tailoring look. Take a look at what Style Rocket has to offer from Jimi Hendrx Clothing here.

English Laundry Jimi Hendrix Men’s James Marshall Long Sleeve Button Up Shirt – Cream

“To be with the others, you have to have your hair short and wear ties. So we’re trying to make a third world happen, you know what I mean?” – Jimi Hendrix

Get your ass in gear for our first annual Holiday party. We’re collaborating with Atwater Collection to get you in the Holiday mood! There will be free give aways from Atwater, Egg Nog, Santa Claus, and music provided by DJ Prestige from Flea Market Funk. also, there will be art displayed and for sale by Jeff Smith, Chris Hartsgrove, and Matt Jastrzemski. The best part about it is: IT”S FREE! Come on down to our flagship store and get your groove on, have some Holiday Cheer, and get a jump on your Holiday shopping. We’ll see you there!

Spotted in Style Rocket gear: Chase Johnson from Laguna Beach sporting a Love Kills Love shirt from Ed Hardy.