Atwater Tigers are Hot at Style Rocket

Gnarly bro! Atwater Tigers is thumbs high! This up and coming brand (ok, they have been around for four years and have been killing it worldwide since) has become a staple at our online location as well as our brick and mortar store on the boardwalk in Asbury Park, NJ (City of the Future). Every season just keeps getting better, and their innovation and creativity season after season has kept people coming back for more. It doesn’t hurt that they are a force to be reckoned with in surf, skate, and music. Atwater is repped by such surfers as Noah Johnson, Jamie Sterling, and Sage Hulls, as well as skaters Jeff Grosso and James Reed, plus musicians like Slightly Stoopid and Face to Face. Their link to creative people is endless, and this video by Karim Rejab confirms it. Get Atwater from Style Rocket here.

ambsn Just In! Happy Summer!

We’re back here at Style rocket, and we have got some really rad things going on. First up is the big, bad, colorful designs of ambsn. ambsn is a company that was “launched in 2001 by brothers Dylan and Dustin Odbert, as a fundraiser for their friend, Cameron Clapp, who was hit by a train losing both of his legs and right arm. Cameron’s medical bills were covered and he made a speedy recovery, walking on new prosthetics in less than year. The brothers, who initially launched the label as “Ambission,” had started the brand as a way to help a friend in need and suddenly they had a following for Ambission on their hands.

In order to satisfy the unexpected demand, the brothers designed new products and sold Ambission branded T’s to the local high school and college kids in San Luis Obispo county that were backing the brand. In 2004, Dustin and Dylan committed full time to the brand, Dylan would head up Design since he had been an artist from a young age, and with Dustin would manage Sales as he had been working in local surf and skate shops since age 15.

In Sept of 2005 Ambission officially debuted at the Agenda show in San Diego, CA showcasing its first ever Spring collection of T shirts. Initial support and orders came from shops like Panchos, Central Coast Surfboards and Skatewarehouse.com Ambission immediately proved to these core surf and skate retailers that it was a viable up and coming brand, from that point on the ball began to roll.

In Sept of 2006 Ambission was recognized by Surf Expo and Board Retailers Association (BRA) as one of “the top 10 up and coming brands in the nation,” for this they were awarded a free tradeshow booth at Surf Expo in Orlando FL for the January 2007 show! Retailers noticed the publicity generated and many new accounts on both the East and West Coasts were opened.”

As the account base developed and the seasons passed a very important and inspiring mentor by the name of Dick Baker, took notice of the young label. As CEO of Op and President of the Surf Industry Manufacturers Association, (SIMA) Dick was knowledgeable, connected and well respected in the apparel, surf and skate industries. Seeing ambission’s potential, he offered to mentor the Odberts and develop the brand into a true business. With Dick’s encouragement ambsn (the name had been shortened) moved down from Central California to Orange Co. in order to be in the heart of the action sports industry. Each week Dick mentored the boys for a few hours in his apparel 101 courses, leaving them with a solid foundation to grow their brand.

Ambsn is now located in San Clemente CA, selling to the best skate, surf and contemporary shops across the U.S. of A. True to its culture, ambsn remains closely tied to all things human being, action sports and art, delivering unique, stylish, well made apparel season after season.

Go to the Style Rocket site to get new ambsn products!

La rebelión de la norma!

Allayna and DJ the live mannequins, plus DJ Prestige dropping beats at the 4th of July Party.

Viva La Style Rocket! La rebelión de la norma!

That’s right Style Rocket Friends and Family, it’s a rebellion from the norm here in Asbury Park.

We’re hoping that your 4^th of July was a success, and you made it through the weekend without an M-80 going off in your hand or a bottle rocket in your eye. There are exciting times here at the Rocket. We’re proud to announce the opening of our flagship Style Rocket store on the newly renovated Asbury Park, NJ boardwalk. This 2400 sq. ft. space will make the hottest Men’s and Women’s designers and clothing lines available to you <i>in person</i>! You’ve shopped with the best online, now come see the best in person at 1200 Ocean Ave. Space 504 Asbury Park, NJ 07712

We’ve got such designers as: Ben Sherman, Bertigo, Black Hearts Brigade, Calavena, Canterbury of New Zealand, Cardboard Robot, Christian Audigier, Drifter, Ed Hardy, Elvis Jesus, English Laundry, Howe, Kill City, Lacoste, LA Air, merc of London, Modern Amusement, Monarchy, Morphine Generation, Nice Collective, Projek Raw, Rebel Spirit, Retro Sport, Robert Graham, RZST, Salvage, Scotch & Soda, SMET, Suicide King, Takel, Tank Farm, Topless California, Trunk LTD, Washed Up Hollywood, and more!!

We’re not done here, how about Premium Denim from 1921, William Rast, Hudson, AG Jeans, Taverniti and more? Style Rocket is your one stop shop for Men’s Skincare as well, we offer you the best of the best to keep your body, skin, and hair looking great. We carry the full line from Jack Black, Menscience, and Anthony for Men. Looking for summer footwear? Our footwear section has footwear from Haviainas, Rainbow, Ed Hardy, Original Penguin and Modern Amusement. Seriously, there is more. Our newest section is the ever growing sunglasses category. We’re giving you the biggest choice of designer and name brand sunglasses. Choose your weapon my friend, and choose it well. We’ve got eyewear from Arnette, Ray Ban, Ed Hardy, Original Penguin, Modern Amusement, Prada, Versace, D&G, Bvlgari, Revo, Vogue, Polo, and more!!!

We want you to live the Style Rocket lifestyle, so if you’re into reading, our book section will heat up your boring book shelves. We’re carrying books by Shag, Shepard Fairey, COOP, Vice, Andy Warhol, and Mike Giant to name a few. Plus we’ve got the biggest selection of design, art, tattoo, surfing, and unique coffee table books around. There is truly a revolution going on in Asbury Park, NJ, and the name is Style Rocket.

We will also continue to bring you the best designers and clothing lines on the web as well at www.stylerocket.com.

Don’t be boring, life is too short to dress badly!

Viva La Style Rocket! La rebelión de la norma!

This Just In: New Stuff!

Canterbury of New Zealand

We warned you, and now it’s in. Get a head start on the Summer with all new designs from Canterbury of New Zealand. We have a variety of shorts, short sleeved Rugbys, and Tees that will keep your friends wondering where you got them. Of course you need to tell them you got it at Style Rocket!

Ed Hardy Men’s Tiger Flip Flops

Now this is what we’re talking about. Summer, Summer, Summertime (Jazzy Jeff and the Fresh Prince never sounded so good..thank Kool and the Gang for the sample). What you need is here is to take those shoes off, and get into some comfortable ass flip flops, from the Godfather of Modern Tattooing. Now these aren’t just any flip flops, I mean who wants to always look the same, plain Old Navy style flops? We’re talking one of a kind, Ed Hardy tattoo art on your feet, or beneath them if you know what we mean. Now we don’t just have them for Men, we got some really great Women’s styles as well. Check out these two below:

Ed Hardy Women’s Woman Rose Flip Flops – White

Ed Hardy Women’s Kissing Koi Flip Flops – Pink

Let’s kick this Summer season off right kids, the Style Rocket way. Remember: Life is too short to dress badly.