Atwater Tigers are Hot at Style Rocket

Gnarly bro! Atwater Tigers is thumbs high! This up and coming brand (ok, they have been around for four years and have been killing it worldwide since) has become a staple at our online location as well as our brick and mortar store on the boardwalk in Asbury Park, NJ (City of the Future). Every season just keeps getting better, and their innovation and creativity season after season has kept people coming back for more. It doesn’t hurt that they are a force to be reckoned with in surf, skate, and music. Atwater is repped by such surfers as Noah Johnson, Jamie Sterling, and Sage Hulls, as well as skaters Jeff Grosso and James Reed, plus musicians like Slightly Stoopid and Face to Face. Their link to creative people is endless, and this video by Karim Rejab confirms it. Get Atwater from Style Rocket here.

ambsn Just In! Happy Summer!

We’re back here at Style rocket, and we have got some really rad things going on. First up is the big, bad, colorful designs of ambsn. ambsn is a company that was “launched in 2001 by brothers Dylan and Dustin Odbert, as a fundraiser for their friend, Cameron Clapp, who was hit by a train losing both of his legs and right arm. Cameron’s medical bills were covered and he made a speedy recovery, walking on new prosthetics in less than year. The brothers, who initially launched the label as “Ambission,” had started the brand as a way to help a friend in need and suddenly they had a following for Ambission on their hands.

In order to satisfy the unexpected demand, the brothers designed new products and sold Ambission branded T’s to the local high school and college kids in San Luis Obispo county that were backing the brand. In 2004, Dustin and Dylan committed full time to the brand, Dylan would head up Design since he had been an artist from a young age, and with Dustin would manage Sales as he had been working in local surf and skate shops since age 15.

In Sept of 2005 Ambission officially debuted at the Agenda show in San Diego, CA showcasing its first ever Spring collection of T shirts. Initial support and orders came from shops like Panchos, Central Coast Surfboards and Skatewarehouse.com Ambission immediately proved to these core surf and skate retailers that it was a viable up and coming brand, from that point on the ball began to roll.

In Sept of 2006 Ambission was recognized by Surf Expo and Board Retailers Association (BRA) as one of “the top 10 up and coming brands in the nation,” for this they were awarded a free tradeshow booth at Surf Expo in Orlando FL for the January 2007 show! Retailers noticed the publicity generated and many new accounts on both the East and West Coasts were opened.”

As the account base developed and the seasons passed a very important and inspiring mentor by the name of Dick Baker, took notice of the young label. As CEO of Op and President of the Surf Industry Manufacturers Association, (SIMA) Dick was knowledgeable, connected and well respected in the apparel, surf and skate industries. Seeing ambission’s potential, he offered to mentor the Odberts and develop the brand into a true business. With Dick’s encouragement ambsn (the name had been shortened) moved down from Central California to Orange Co. in order to be in the heart of the action sports industry. Each week Dick mentored the boys for a few hours in his apparel 101 courses, leaving them with a solid foundation to grow their brand.

Ambsn is now located in San Clemente CA, selling to the best skate, surf and contemporary shops across the U.S. of A. True to its culture, ambsn remains closely tied to all things human being, action sports and art, delivering unique, stylish, well made apparel season after season.

Go to the Style Rocket site to get new ambsn products!

Happy New Year and a 2009 Sale!

Happy New Year to the Style Rocket family! We hope you had a healthy and prosperous 2009 so far. That being said, we’re making room for all new products here at the Rocket. Go to our Killer Deals section, and save up to 50% off on some really great designs. Don’t forget we offer FREE shipping in the contiguous 48 States. Have a great one, and remember: “Life is too short to dress badly!”

PS: Check out the photos from the Atwater/ Style Rocket Holiday party here

Monarchy Turns Geeks Into Rock Stars

Tired of living the quiet life? Are you a wallflower at every dance? Is collecting oven mitts losing it’s excitement? Then Monarchy Clothing is for you!

Experience Jimi Hendrix Clothing

Christopher Wicks is a genius. Not only has he made English Laundry a household name in the fashion industry, now he’s bringing back looks inspired by the greatest guitar player of all time: Jimi Hendrix. Hendrix was known for his fashion flair back in the day, and these designs mirror a time when fashion was free. These designs all vary by shirt, with contrast stitching, floral designs, translucent fabrics, and an English tailoring look. Take a look at what Style Rocket has to offer from Jimi Hendrx Clothing here.

English Laundry Jimi Hendrix Men’s James Marshall Long Sleeve Button Up Shirt – Cream

“To be with the others, you have to have your hair short and wear ties. So we’re trying to make a third world happen, you know what I mean?” – Jimi Hendrix

Style Rocket versus Atwater Friday Dec. 12th: White Tigers Xmas Bash

Get your ass in gear for our first annual Holiday party. We’re collaborating with Atwater Collection to get you in the Holiday mood! There will be free give aways from Atwater, Egg Nog, Santa Claus, and music provided by DJ Prestige from Flea Market Funk. also, there will be art displayed and for sale by Jeff Smith, Chris Hartsgrove, and Matt Jastrzemski. The best part about it is: IT”S FREE! Come on down to our flagship store and get your groove on, have some Holiday Cheer, and get a jump on your Holiday shopping. We’ll see you there!

Altru Clothing

Established in 2001, Altru Apparel produces premium 100 percent American-made T-shirts featuring vintage company logos as well as iconic cultural visuals. Licenses range from the obscure to the universal, representing the expansive taste of postmodern consumer culture. Altru champions the artists and organizations who adhere to their principles and flourish doing so. Countercultural Robert Crumb illustrations and old school streetwear-lifestyle brand X-Large share shelf space with the New York Times collection and the only official retro Olympic t-shirt line.

Walk through any metropolitan area in America and eventually you will spot someone wearing Altru Apparel. Even celebrities such as Zac Efron, Spencer Pratt, Robert Downey Jr., Paris Hilton, and Brian Austin Green have been photographed wearing Altru. In addition, many television shows choose to wardrobe their actors and hosts in Altru.

Not one to just coast along on recent successes, Altru Apparel kicks into autumn with its new Thrasher (Skateboard Magazine) line. In addition, Altru launches the Spaced Out series which evokes feelings of past Apollo missions, 2001: A Space Odyssey, The Right Stuff, and a dash of Daft Punk space disco all at once. Bring it back to earth with the Past Presidents collection for all of those who remember American Presidential campaigns as colorful as the one we are experiencing now. From street to space to the oval office, Altru’s autumn 2008 lineup blends timeless visual communication with the perfect fitting and feeling shirts that have earned Altru such a loyal following.

Get some fresh Altru gear here.

Altru x X-Large A Clockwork Orange Tee

Introducing….7 Diamonds

Here’s a new edition to the Style Rocket Family: 7 Diamonds. This brand has started to come on strong, and we’re happy to be involved with this company. Along the same lines as an English Laundry and Robert Graham, 7 Diamonds bold design pays strict attention to detail, in a not so over-the-top way. Their style and tailoring rise above to bring you, the fashonista, something fresh and new. Check out some samples from the 7 Diamonds collection:

7 Diamonds Men’s With Or Without You Long Sleeve Button Up Shirt – Black

7 Diamonds Men’s Blues Power Long Sleeve Button Up Shirt – Navy. Check out the detail in the cuff, which is carried over onto the collar!

Keep Your Skin and Body In Shape at Style Rocket!

You’ve got to take care of yourself, so here at the Rocket we are giving you choices. Whether it’s skin care products, shampoo, shaving needs, or soap, we’ve got what you need. We are currently carrying three of the top Men’s Skin Care brands on the market. Let’s face it, if your clothes look good, why not have the rest of your body look good? Check out these great products:

Anthony Logistics for Men

Jack Black Skin Care

Menscience Androceuticals

Go FCUK yourself…

We’ve picked up UK powerhouse FCUK over the last season. Look out for a whole bunch of styles coming through for the late Fall and Holiday seasons. Their clean lines and fashion dominance will never steer you wrong. In other words: “Go FCUK yourself”, and we mean it in the best way possible. Live dangerously and look good.