ambsn Just In! Happy Summer!

We’re back here at Style rocket, and we have got some really rad things going on. First up is the big, bad, colorful designs of ambsn. ambsn is a company that was “launched in 2001 by brothers Dylan and Dustin Odbert, as a fundraiser for their friend, Cameron Clapp, who was hit by a train losing both of his legs and right arm. Cameron’s medical bills were covered and he made a speedy recovery, walking on new prosthetics in less than year. The brothers, who initially launched the label as “Ambission,” had started the brand as a way to help a friend in need and suddenly they had a following for Ambission on their hands.

In order to satisfy the unexpected demand, the brothers designed new products and sold Ambission branded T’s to the local high school and college kids in San Luis Obispo county that were backing the brand. In 2004, Dustin and Dylan committed full time to the brand, Dylan would head up Design since he had been an artist from a young age, and with Dustin would manage Sales as he had been working in local surf and skate shops since age 15.

In Sept of 2005 Ambission officially debuted at the Agenda show in San Diego, CA showcasing its first ever Spring collection of T shirts. Initial support and orders came from shops like Panchos, Central Coast Surfboards and Skatewarehouse.com Ambission immediately proved to these core surf and skate retailers that it was a viable up and coming brand, from that point on the ball began to roll.

In Sept of 2006 Ambission was recognized by Surf Expo and Board Retailers Association (BRA) as one of “the top 10 up and coming brands in the nation,” for this they were awarded a free tradeshow booth at Surf Expo in Orlando FL for the January 2007 show! Retailers noticed the publicity generated and many new accounts on both the East and West Coasts were opened.”

As the account base developed and the seasons passed a very important and inspiring mentor by the name of Dick Baker, took notice of the young label. As CEO of Op and President of the Surf Industry Manufacturers Association, (SIMA) Dick was knowledgeable, connected and well respected in the apparel, surf and skate industries. Seeing ambission’s potential, he offered to mentor the Odberts and develop the brand into a true business. With Dick’s encouragement ambsn (the name had been shortened) moved down from Central California to Orange Co. in order to be in the heart of the action sports industry. Each week Dick mentored the boys for a few hours in his apparel 101 courses, leaving them with a solid foundation to grow their brand.

Ambsn is now located in San Clemente CA, selling to the best skate, surf and contemporary shops across the U.S. of A. True to its culture, ambsn remains closely tied to all things human being, action sports and art, delivering unique, stylish, well made apparel season after season.

Go to the Style Rocket site to get new ambsn products!

Monarchy Turns Geeks Into Rock Stars

Tired of living the quiet life? Are you a wallflower at every dance? Is collecting oven mitts losing it’s excitement? Then Monarchy Clothing is for you!

Ed Hardy Wallets Back in for The Holidays

This is the second round for the Ed Hardy wallets. In fact, we sold out so fast the first round, we’re telling you to get them quick, because they will be GONE! These wallets are made out of vinyl, and available in a variety of sizes (small billfold, large billfold for European currency), and even a few new clutches for the ladies. Don’t sleep on these new accessories at Style Rocket people. Only 15 more days ’til X-mas!

Altru Clothing

Established in 2001, Altru Apparel produces premium 100 percent American-made T-shirts featuring vintage company logos as well as iconic cultural visuals. Licenses range from the obscure to the universal, representing the expansive taste of postmodern consumer culture. Altru champions the artists and organizations who adhere to their principles and flourish doing so. Countercultural Robert Crumb illustrations and old school streetwear-lifestyle brand X-Large share shelf space with the New York Times collection and the only official retro Olympic t-shirt line.

Walk through any metropolitan area in America and eventually you will spot someone wearing Altru Apparel. Even celebrities such as Zac Efron, Spencer Pratt, Robert Downey Jr., Paris Hilton, and Brian Austin Green have been photographed wearing Altru. In addition, many television shows choose to wardrobe their actors and hosts in Altru.

Not one to just coast along on recent successes, Altru Apparel kicks into autumn with its new Thrasher (Skateboard Magazine) line. In addition, Altru launches the Spaced Out series which evokes feelings of past Apollo missions, 2001: A Space Odyssey, The Right Stuff, and a dash of Daft Punk space disco all at once. Bring it back to earth with the Past Presidents collection for all of those who remember American Presidential campaigns as colorful as the one we are experiencing now. From street to space to the oval office, Altru’s autumn 2008 lineup blends timeless visual communication with the perfect fitting and feeling shirts that have earned Altru such a loyal following.

Get some fresh Altru gear here.

Altru x X-Large A Clockwork Orange Tee

Introducing….7 Diamonds

Here’s a new edition to the Style Rocket Family: 7 Diamonds. This brand has started to come on strong, and we’re happy to be involved with this company. Along the same lines as an English Laundry and Robert Graham, 7 Diamonds bold design pays strict attention to detail, in a not so over-the-top way. Their style and tailoring rise above to bring you, the fashonista, something fresh and new. Check out some samples from the 7 Diamonds collection:

7 Diamonds Men’s With Or Without You Long Sleeve Button Up Shirt – Black

7 Diamonds Men’s Blues Power Long Sleeve Button Up Shirt – Navy. Check out the detail in the cuff, which is carried over onto the collar!

Don’t Mess With the Jesus!

If you haven’t heard (hopefully you haven’t been living under a rock this past year), Elvis Jesus is taking over like Jay Z. If music is the new religion, then Elvis is the new Jesus. Never one to shy away from adornments such as rivets, buttons, rhinestones, and a complimentary Special Edition rosary, Elvis Jesus has one thing to say: “Don’t Mess with the Jesus!” Get ’em before they are gone.

La rebelión de la norma!

Allayna and DJ the live mannequins, plus DJ Prestige dropping beats at the 4th of July Party.

Viva La Style Rocket! La rebelión de la norma!

That’s right Style Rocket Friends and Family, it’s a rebellion from the norm here in Asbury Park.

We’re hoping that your 4^th of July was a success, and you made it through the weekend without an M-80 going off in your hand or a bottle rocket in your eye. There are exciting times here at the Rocket. We’re proud to announce the opening of our flagship Style Rocket store on the newly renovated Asbury Park, NJ boardwalk. This 2400 sq. ft. space will make the hottest Men’s and Women’s designers and clothing lines available to you <i>in person</i>! You’ve shopped with the best online, now come see the best in person at 1200 Ocean Ave. Space 504 Asbury Park, NJ 07712

We’ve got such designers as: Ben Sherman, Bertigo, Black Hearts Brigade, Calavena, Canterbury of New Zealand, Cardboard Robot, Christian Audigier, Drifter, Ed Hardy, Elvis Jesus, English Laundry, Howe, Kill City, Lacoste, LA Air, merc of London, Modern Amusement, Monarchy, Morphine Generation, Nice Collective, Projek Raw, Rebel Spirit, Retro Sport, Robert Graham, RZST, Salvage, Scotch & Soda, SMET, Suicide King, Takel, Tank Farm, Topless California, Trunk LTD, Washed Up Hollywood, and more!!

We’re not done here, how about Premium Denim from 1921, William Rast, Hudson, AG Jeans, Taverniti and more? Style Rocket is your one stop shop for Men’s Skincare as well, we offer you the best of the best to keep your body, skin, and hair looking great. We carry the full line from Jack Black, Menscience, and Anthony for Men. Looking for summer footwear? Our footwear section has footwear from Haviainas, Rainbow, Ed Hardy, Original Penguin and Modern Amusement. Seriously, there is more. Our newest section is the ever growing sunglasses category. We’re giving you the biggest choice of designer and name brand sunglasses. Choose your weapon my friend, and choose it well. We’ve got eyewear from Arnette, Ray Ban, Ed Hardy, Original Penguin, Modern Amusement, Prada, Versace, D&G, Bvlgari, Revo, Vogue, Polo, and more!!!

We want you to live the Style Rocket lifestyle, so if you’re into reading, our book section will heat up your boring book shelves. We’re carrying books by Shag, Shepard Fairey, COOP, Vice, Andy Warhol, and Mike Giant to name a few. Plus we’ve got the biggest selection of design, art, tattoo, surfing, and unique coffee table books around. There is truly a revolution going on in Asbury Park, NJ, and the name is Style Rocket.

We will also continue to bring you the best designers and clothing lines on the web as well at www.stylerocket.com.

Don’t be boring, life is too short to dress badly!

Viva La Style Rocket! La rebelión de la norma!

This Just In: New Stuff!

Canterbury of New Zealand

We warned you, and now it’s in. Get a head start on the Summer with all new designs from Canterbury of New Zealand. We have a variety of shorts, short sleeved Rugbys, and Tees that will keep your friends wondering where you got them. Of course you need to tell them you got it at Style Rocket!

Ed Hardy Men’s Tiger Flip Flops

Now this is what we’re talking about. Summer, Summer, Summertime (Jazzy Jeff and the Fresh Prince never sounded so good..thank Kool and the Gang for the sample). What you need is here is to take those shoes off, and get into some comfortable ass flip flops, from the Godfather of Modern Tattooing. Now these aren’t just any flip flops, I mean who wants to always look the same, plain Old Navy style flops? We’re talking one of a kind, Ed Hardy tattoo art on your feet, or beneath them if you know what we mean. Now we don’t just have them for Men, we got some really great Women’s styles as well. Check out these two below:

Ed Hardy Women’s Woman Rose Flip Flops – White

Ed Hardy Women’s Kissing Koi Flip Flops – Pink

Let’s kick this Summer season off right kids, the Style Rocket way. Remember: Life is too short to dress badly.