Altru Clothing

Established in 2001, Altru Apparel produces premium 100 percent American-made T-shirts featuring vintage company logos as well as iconic cultural visuals. Licenses range from the obscure to the universal, representing the expansive taste of postmodern consumer culture. Altru champions the artists and organizations who adhere to their principles and flourish doing so. Countercultural Robert Crumb illustrations and old school streetwear-lifestyle brand X-Large share shelf space with the New York Times collection and the only official retro Olympic t-shirt line.

Walk through any metropolitan area in America and eventually you will spot someone wearing Altru Apparel. Even celebrities such as Zac Efron, Spencer Pratt, Robert Downey Jr., Paris Hilton, and Brian Austin Green have been photographed wearing Altru. In addition, many television shows choose to wardrobe their actors and hosts in Altru.

Not one to just coast along on recent successes, Altru Apparel kicks into autumn with its new Thrasher (Skateboard Magazine) line. In addition, Altru launches the Spaced Out series which evokes feelings of past Apollo missions, 2001: A Space Odyssey, The Right Stuff, and a dash of Daft Punk space disco all at once. Bring it back to earth with the Past Presidents collection for all of those who remember American Presidential campaigns as colorful as the one we are experiencing now. From street to space to the oval office, Altru’s autumn 2008 lineup blends timeless visual communication with the perfect fitting and feeling shirts that have earned Altru such a loyal following.

Get some fresh Altru gear here.

Altru x X-Large A Clockwork Orange Tee

Introducing….7 Diamonds

Here’s a new edition to the Style Rocket Family: 7 Diamonds. This brand has started to come on strong, and we’re happy to be involved with this company. Along the same lines as an English Laundry and Robert Graham, 7 Diamonds bold design pays strict attention to detail, in a not so over-the-top way. Their style and tailoring rise above to bring you, the fashonista, something fresh and new. Check out some samples from the 7 Diamonds collection:

7 Diamonds Men’s With Or Without You Long Sleeve Button Up Shirt – Black

7 Diamonds Men’s Blues Power Long Sleeve Button Up Shirt – Navy. Check out the detail in the cuff, which is carried over onto the collar!

Keep Your Skin and Body In Shape at Style Rocket!

You’ve got to take care of yourself, so here at the Rocket we are giving you choices. Whether it’s skin care products, shampoo, shaving needs, or soap, we’ve got what you need. We are currently carrying three of the top Men’s Skin Care brands on the market. Let’s face it, if your clothes look good, why not have the rest of your body look good? Check out these great products:

Anthony Logistics for Men

Jack Black Skin Care

Menscience Androceuticals

R.I.P. Rudy Ray Moore aka Dolemite: King of Style!

R.I.P. to Rudy Ray Moore, who died this past Sunday at a nursing home in Akron, Ohio at the age of 81. This saddens all of us at Style Rocket, as RRM aka Dolemite, The Human Tornado, The Disco Godfather and Petey Wheatstraw (The Devil’s Son In Law), was a style maven himself. He was also the Godfather of Rap, influencing many rappers, including Snoop Dogg, who proclaimed: “Without Dolemite, there would be no Snoop Dogg”. I mean, without Dolemite, there might not be any Style Rocket. Moore’s style was second to none, and not only does it sadden us that he has passed, but that he also passed in a nursing home. The guy was a pimp, and I’m hoping that when he went, he was dressed to the nines and surrounded by all his women.

We’ll leave you with this quote:

“Dolemite is my name

And rappin’ and tappin’

That’s my game

I’m young and free

And just as bad as I wanna be.”

Dolemite Trailer

Disco Godfather Trailer

A clip from Petey Wheatstraw

Play on Playa………..

Go FCUK yourself…

We’ve picked up UK powerhouse FCUK over the last season. Look out for a whole bunch of styles coming through for the late Fall and Holiday seasons. Their clean lines and fashion dominance will never steer you wrong. In other words: “Go FCUK yourself”, and we mean it in the best way possible. Live dangerously and look good.

English Laundry’s Rock and Roll Culture and Then Some!

Christopher Wicks has been somewhat of a Renaissance Man when it comes to these long sleeve button ups. Not only has he dominated with English Laundry, but he has started to push forward with Jimi Hendrix Clothing, Clean Laundry (a higher end English Laundry), and Fender Clothing. We’ve been down with this guy and his empire for many a season. If you’re into a clean, English tailoring and don’t mind being a bit arrogant, this line is for you. Most of the time

Hudson Jeans at Style Rocket

We’ve been digging on Hudson Jeans for a minute. Check out their latest video they have to offer. Check out the Hudson Jeans section out at Style Rocket online.

Don’t Mess With the Jesus!

If you haven’t heard (hopefully you haven’t been living under a rock this past year), Elvis Jesus is taking over like Jay Z. If music is the new religion, then Elvis is the new Jesus. Never one to shy away from adornments such as rivets, buttons, rhinestones, and a complimentary Special Edition rosary, Elvis Jesus has one thing to say: “Don’t Mess with the Jesus!” Get ’em before they are gone.

Converse by John Varvatos is HERE!

Converse by John Varvatos is here at the Rocket. We’ve stepped up the game on our site and at the flagship store in Asbury Park, NJ by adding one of the most innovative lines out there. How can you not like this line with Perry Farrell as a spokesperson? Get on board people: Converse x John Varvatos = PERFECTION.

Atwater Fashion Show…Coming to Asbury Park Soon!

Atwater Collection had some good times this past Summer when they showed off some of their bikinis and board shorts. Look for an Atwater/ Style Rocket party coming your way soon here at the Style Rocket flagship store in Asbury Park, NJ. Stay tuned!